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Juan-Carlos Capelli, vice president of Longines and head of international marketing, said the brand has worked with Agassi for a decade and is still enamored with the way he lives his life, particularly as it relates to his off-the-court accomplishments. Agassi, the former number-one male tennis pro who dominated the sport in the Nineties and early Aughts, founded the Andre Agassi Foundation for Education in 1994 in his home town of Las Vegas to help disadvantaged youth.
Capelli said of his ambassador of elegance: “Elegance is an attitude and what you have inside shows your values. After his career was over, he could have played golf and gone to the beach, but he and his wife take care of others, and that’s an elegant attitude.”